Everybody Loves To Get and Give Gift Cards
By Neil Farman on November 28th, 2007
According to the National Retail Federation, Gift card sales are expected to touch $26.3 billion this year, as compared to $24.8 billion in the last year. Just about 57 percent of customers are planning to buy gift cards and 87.7 percent of those consumers plan to buy two or more gift cards. Dawn Kearney, of Lexington, S.C., purchased two gift card of Savannah Mall for her friend and her cousin, she said “They can get what they want or need and it’s better than getting them what they don’t want and then taking it back.” According to a survey from American Express, American people plan to use 25 percent of their holiday budgets on gift cards this year, up from 18 percent in 2006. Paula Drawdy of Waycross said that gift cards are not unfriendly gifts, and are actually personal, especially if you’re not sure what the recipient wants, she said “If you know they like certain stores, it saves them from having to return items.”
Read: savannahnow.com




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